Stores bleed 70-80% of their customers.
WE FIX THAT.
We’re the only retention agency
that builds complete customer lifecycle systems for heavily regulated industries: dispensaries, alternative wellness, and gun shops & ranges.
We’ll use our proprietary AIQ Retention Integration to measure your retention health, then construct a custom plan, get first-time customers to revisit, win back lost customers, and more with our unique Retention Engine.
Stores that grow with us
have already seen a total of $5,047,455+ in NEW revenue since March 2024 from our Revenue Recovery System.
We’ve worked with over 70 dispensaries and actively manage retention systems for over 40 stores in 8 states.
Stores that grow with us
have already seen a over $7,030,455+ in NEW revenue since March 2024 from our Revenue Recovery System.
We’ve worked with over 120+ dispensaries and actively manage retention systems for over 70 stores in 10+ states.
Competition Is Fierce
As the market spirals lower, stores compete on price and spend more and more on ineffective advertising on Weedmaps and event sponsorships. All of these platforms eventually increase their prices without increasing returns.
Your Messaging Is Ineffective And Inconsistent
You’re paying for Alpine IQ or Springbig and for staff to operate it but they don’t know how.
Huge revenue is missed if customers aren’t getting messages weekly, or lost customers aren’t being incentivized to come back in.
You’re Spending Money On Ads With Zero Return
The cost to acquire a customer is only increasing and ad platforms have no guarantee on a return.
Thousands of dollars are spent each month with poor data tracking, the prime billboards are taken, and event sponsorship cost has skyrocketed.
You’re Losing Customers To Competitors
Other stores have huge advertising budgets, lower prices, all the billboards, and piles of free swag.
Engage with your customers in a way that resonates or they’ll find another store that entices them to visit and become loyal elsewhere.
Why Cannabis Retailers Choose
Tact's Retention Engine
Well, we are the only agency with custom-built AIQ Retention Tools…
which allow us to measure the effectiveness of strategies like to other marketing team can.
Here’s an example of a store in New Jersey that was running a weak Win-Back program in February and how we took over in March to completely smash their previous results.
Another store in Massachusetts we were able to pull customers that haven’t shopped in over 6 months and even over a year back into their store! With many of those customers already making a second purchase or more within their first 30 days of being recovered.
We Will Take You There
Just like how we took these stores to new heights with our Retention Engine.
Do you want to keep letting revenue slip away?
Let’s start getting results out of your Alpine IQ account.
Steve Riparip
Founder & CEO
Steve Riparip is the founder of Tact Firm, the only agency focused entirely on dispensary customer retention. With 15+ years of creative experience and a decade of entrepreneurial grit, he entered the cannabis industry in 2018. He’s witnessed great retailers bleed customers while loyalty tools pretend to solve it.
Through Tact, Steve’s mission is simple: stop the churn, save good brands from going broke, and build retention systems that actually drive profit. He doesn’t believe in general “best practices,” vanity metrics, or surface-level solutions — just clear deep thinking, real results, and calling BS on the way cannabis marketing has been done.
FAQs
We can get the best results for stores that average over $300,000/mo in revenue, but we have service options for stores with less than $200,000/mo average revenue and newer stores under $100,000/mo.
The first campaign we send out will generate revenue. After we gather campaign and customer data we optimize the messages and designs to improve results.
We work with your retail team to incentivize new customers to opt-in for messaging so you can grow your list. As soon as customers sign up, we begin messaging them and introduce them to your brand and begin the process to keep them a loyal customer.
No worries! We’ll help you launch an enticing loyalty program and help you pick the most cost-effective plans with either platform. Then we’ll show you the best ways to build your customer opt-in list so we can start extracting revenue from them.
We work directly with retail marketing teams to sync promotional calendars and coordinate messaging. Our team handles all the management on the platform so your marketing team can focus on website, social media, and all the other fun stuff.