A free, deep read of your POS and CRM data: who comes back, who leaves, and where your list, your sends and your setup lose customers along the way.

The audit finds both kinds of leak: the customer leaks and the margin leak.

Your Questions Finally Answered:

• Critical Opt-In Rate: how many first visits end without an email or a phone number on file?
• First Time Churn: how many first-time customers didn't come back?
• Lost Customers: who stopped buying, and how loyal were they before they left?
• Margin Leak: did my discounts and loyalty rewards make money or give it away?
• At which order number do our customers stop, and what is each step worth?
• How often do our regulars shop, and when?
• Which categories and brands do they stick to, and which do they pair?
• Is our messaging program healthy: opens, failures, list decay?
• Where do customers slip away, and what is worth fixing first?

Thirty-plus pages, every number measured from your own data.

You get it in 4 to 5 business days, explained in depth by Steve (Tact's Founder).

665 store-locations audited. As of October 2026.